Samsung will kill adverts in One UI apps and that makes me happy

Samsung will kill adverts in I UI apps and that makes me happy

Samsung Galaxy S21 Plus vs. Galaxy S21 Ultra

(Prototype credit: Tom's Guide)

I've long been a fan of Samsung hardware, from its phones and laptops to its TVs and monitors, every gadget has been relatively impressive in terms of build quality and design; the Samsung Galaxy S21 beingness one of the most recent highlights. Only I've never been a huge fan of Samsung's software.

That could change on the phone front, though, as Samsung is looking at stripping adverts that festoon some of the stock apps y'all get with the Ane UI Android peel on Galaxy phones. And that'll exist a blessed relief.

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"Samsung has made a decision to cease the advertisement on proprietary apps including Samsung Weather, Samsung Pay, and Samsung Theme," Samsung told The Verge. "The update will be ready by later this year."

"Our priority is to evangelize innovative mobile experiences for our consumers based on their needs and wants," said Samsung. "Nosotros value feedback from our users and continue our commitment to provide them with the best possible experience from our Galaxy products and services."

Currently, in apps like Samsung Themes and Samsung Weather, adverts are very clearly embedded into the services. While I get that this approach is a good manner for Samsung to bolster the coin it makes from software, I discover the adverts very distracting. In fact, i of the first things I do when setting up a new Samsung phone is to bung all the Samsung apps into a dedicated binder and ignore them, as I opt to use Google apps instead.

This won't surprise many people, as while adverts are often a necessary evil, they are particularly cloying when they pop upward in a device y'all've paid for; I tin stomach YouTube adverts in return for free clips of The Sopranos, but I find adverts built into the apps of a pricey flagship phone to exist especially grating.

But if Samsung purges ads from its apps it might modify my arroyo to Galaxy phones. I've said earlier that I'1000 very much a fan of pure Android, or at to the lowest degree the Pixel take on Google'due south mobile operating system, but I'one thousand open up to new things. And I do quite like the Samsung Weather app. However, the overall Galaxy software experience, and especially the app adverts, has regularly seen me opt for a phone that's less impressive on the hardware forepart but cleaner on the software side.

Getting rid of adverts in Samsung apps, along with time to come One UI refinements, could modify that. And information technology could meet me make better use of the native apps One UI comes with, rather than seeking out Google alternatives. That will in turn boost the overall entreatment of Samsung phones to me, and likely others.

In fairness to Samsung, it's done a good task of refining the apps and user interface it puts on top of Android in recent years. The move to I UI and the refinements it came with fabricated for a much nicer Galaxy phone feel. There'southward still room for improvement, but at least Samsung is at present keeping a lot of its native apps in a separate folder past default, rather than trying to shove them in your face.

And this move to get rid of native app adverts is another indicator that Samsung is looking at ways to brand I UI properly appealing. As such, this helps stoke my fires of anticipation for the Samsung Galaxy S22.

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Roland Moore-Colyer is U.K. Editor at Tom's Guide with a focus on news, features and opinion articles. He often writes well-nigh gaming, phones, laptops and other bits of hardware; he's also got an interest in cars. When not at his desk Roland can exist found wandering around London, often with a await of curiosity on his face.